The nationally syndicated weekend TV show “Matter of Fact with Soledad O’Brien” offers a fresh take on political coverage by focusing on diverse voices influencing current news events in the U.S. To broaden its appeal to younger demographic, the show places an emphasis on expanding its online and social presence. FAR Creative designed and built Matter of Fact website and its publishing platform (based on WordPress and YouTube video channel) as well as helped designing various graphics for online use.